A non-profit in Jacksonville Beach is trying to draw more families to the area through a crowdfunding campaign. It’s part of push to clean up the city’s image in the wake of several violent incidents.
Better Jacksonville Beach President Jon McGowan says his group is not out fighting crime, but promoting family events has that effect.
"People don’t go cause trouble where there Mom is hanging out," McGowan said.
He says if they can get more families downtown the troublemakers will go elsewhere.